What is a Webinar?
First some explanation about what a webinar is exactly. A webinar can best be described as an online seminar. You give a presentation with 1 or more presenters for a small or large audience.
A webinar can be given live, you can play a pre-recorded webinar as if it were live and you can make a webinar available on demand. There are also many more interaction options than in an online meeting.
So what is an Online Meeting?
Actually, the explanation of it is already in the name, it is nothing more than having a meeting that “used to” take place physically and now takes place in a digital environment. An example of this is a team meeting with your colleagues who work from home or other locations. So you don’t have so many differences between presenters and viewers here, everyone who takes part is an equal participant.
“A webinar can best be described as an online seminar”
7 Features that Webinars offer and Meeting tools don’t
Our webinar software is completely browser-based. This means that neither the presenters nor the viewers need to download or install anything in order to give or watch a webinar. In contrast to online meeting tools where it is actually always necessary for all participants to install the software first before the tool can be used.
In an online meeting, the interaction between the different participants takes place face-to-face and there are no further interaction options. Webinars allow for a much wider range of interactions. Think of a Call-to-Action, Poll, Quiz/test, and Chat function.
Our webinar tool collects a lot of valuable information from your subscribers/viewers, so that you can still get a lot of value from the collected figures after your webinar. Think of improving your webinar because you can see exactly when during your webinar viewers drop out. But it is even more important that you can export all collected data for further analysis and due to the many integration options it is also very easy to load new leads directly into your own CRM or email marketing tool, so that you can immediately enter them into a sales funnel. lead. That makes a webinar incredibly valuable even afterward and a marketing/sales channel full of potential! Unfortunately, all these things are not possible with a meeting tool.
4. Video sharing
In a webinar, you can easily use a video via the video injection and show it to the viewers. There is no possibility for this in a meeting tool. The only way to do this is through screen sharing, which is definitely not good for the quality.
5. Usable Recording
By default, we make a recording of all webinars. You can choose to turn this off yourself, but the recordings are incredibly valuable. This way you can share the replay with all registrants of the webinar, whether they actually attended the webinar or not. But it is also possible to use the recording within the tool as an on-demand webinar or as an automated webinar. This keeps your content valuable and you don’t have to keep talking the same way. With most meeting tools it is also possible to make a recording, but the options to easily share and continue to use this content are not available.
With a large group of viewers, the presenter can sometimes lose track of the questions in the chat. For this, you can easily add moderators to your webinar who can answer questions during the live presentation on the chat. The moderator can also easily forward questions that are of interest to all viewers to the presenter so that they can answer them publicly. In a meeting tool, this option is not available
With a meeting tool, you do have a meeting host by default, who has certain rights that the other participants do not have, but outside of that every participant is ‘equal’ and in practice, we often see that these meetings become very messy if several people try at the same time. to talk. It is impossible for the host to constantly mute and unmute everyone. With our webinars, you can use 1 presenter and 2 co-presenters. These 3 presenters can be simultaneously audible to the viewer, but there is always only 1 on the screen. All presenters can start presentations or interactions from anywhere, click through slides, and so on. They, therefore, have equal rights and are the only ones in the webinar that are audible or visible, which makes it much clearer and thus calmer for the viewers.
3 Features that a Meeting tool offers, but Webinars miss
1. Breakout rooms
During online meetings a lot of use is made of breakout rooms. A possibility to divide the large group of participants into smaller groups, for example to discuss a topic in a focus group. After a certain amount of time or when the host decides this, everyone can be brought back to the primary meeting. This is not possible with webinars.
2. Visibility viewers
During an online meeting, every viewer is visibly present with his / her webcam on. This can be useful, but it can also cause a lot of noise and when a meeting tool is used to give presentations, viewers often experience it as annoying when they are also constantly on screen. For webinars it was therefore decided not to have viewers visible in the picture. This makes it a lot easier for the viewer to participate and a lot quieter to watch all the time.
3. Audibility viewers
That everyone is heard at an online meeting is a no brainer, after all, it is a meeting that takes place digitally. The disadvantage is the chaos that occurs when several people try to talk at the same time. This results in that in the end none of these persons was intelligible. For that reason, this is not possible for webinars. The presenter (s) are audible, viewers can ask questions or post comments via chat.
But when do I use which tool?
It may have become clear from all the points above that a meeting tool is really intended to allow meetings that are normally held physically to take place digitally. A webinar tool, on the other hand, can be used much more widely. You will see that there is no department within your company for which webinars are not relevant. It really varies from Marketing and Sales to, for example, Communication and HR. Below we give a few examples where webinars are extremely suitable for:
- Product demo’s: Presenting and demonstrating your product or service to a large group of people has never been easier! Reach many potential or existing customers in one go. There is no more efficient way!
- Online training: Why would you need another physical space and have all participants come there to give training? Webinars are ideal for giving training online. Easy for yourself, easy for the student and plenty of opportunities to keep your attention during your training!
- Onboarding customers: Schedule an appointment with your customer and take them through your tool with the use of screen sharing to help them get started.
- Onboarding new employees: In one fell swoop, take a group of starting colleagues into the ins and outs of the company. Introduce them to different departments and of course the house rules within your organization.
- Recruitment: Webinars are also the tool to use for the most efficient recruitment sessions! Present your company and the vacancies to a group of interested parties and use videos, for example, to emphasize the image of your company.
- Internal communication: Spread your message among all colleagues in the fastest possible way? Do it with webinars! Even if a part cannot be live, they don’t have to miss anything because of the standard replay that is made of your webinar!
- Live events: Make your live events easily accessible to everyone around the world! Host your conference online or use the webinar to live stream your physical event to whoever wants to watch it!
- Video podcasts and interviews: Host podcasts or interviews and stream them live! After your broadcast, easily convert the live broadcast to an on-demand webinar so that you can continue to use this valuable content and people can keep watching it!
As you have read, the differences are a lot bigger than you probably thought in advance! Are you convinced that a webinar tool is exactly what you need to keep in touch with your customers, colleagues or to collect new leads? Write to us.