A social media marketing strategy is a ‘must-have’ for businesses today. It can help you boost brand awareness, reach new customers, and build stronger relationships with your current customer base. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
If you’re new to social media, or even if you’re not, getting started with social media for business can seem a little scary. That’s where we come in. Our team of talented marketers are well-versed in crafting effective strategies that can help you leverage social to deliver the right messages to the right people, at the right time. We’ll help you engage and grow your following, manage your reputation, and build you as a trusted authority in your industry.
Why you should make it yours
The powerful way for businesses of all sizes to reach prospects and customers
There are a range of social media management tools that help businesses to get the most out of the social media platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube… Whether you want to build a brand or grow your business, we want to help you succeed. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
How We’ll Do This?
By means of social media marketing we offer customised campaigns designed to work around your needs, budget, and goals. Whether that means assisting with your social media marketing in isolation or incorporating social into a multi-channel strategy comprising organic growth, increased brand visibility, and optimised paid media, we’ll create a package that fits. We can:
Help supplement your in-house strategy by posting targeted content to your preferred social channels.
Create and execute a comprehensive game plan containing content creation, audience engagement, reputation management, relationship building and more.
Utilise social advertising platforms to maximise exposure of your posts, promote your content, or remarket to recent visitors to your site.
Social Media Management
Our team of social media experts understand just what to say and how to say it. Do you ever find yourself stuck for words to say online? Too strapped for time to do your social media accounts justice? Or are you new to social media and simply unsure about how to get started? Then let us step in.
What’s It All About?
Our team of social media experts understand just what to say and how to say it. We know where to find shareable content that’s going to resonate with your audience, and we have the tools to manage its output for maximum impact.
How Do We Do It?
We can build your presence from the ground up, or take the reins of your existing accounts. We’ll work with you to find a voice that fits your brand and is appropriate for your audience, or we’ll stick by your brand guidelines to ensure a seamless transition from your hands to ours.
Social Media Campaigns
Got something you want to shout about from the rooftops? We’re not afraid of heights, so let us scale the ladder and do the shouting for you. We plan and execute multi-channel marketing campaigns for maximum social engagement with your content, services, and products.
What’s It All About?
Building relationships, driving traffic, raising brand awareness, and boosting sales; these are just a few of the benefits of social media marketing. A thorough social media campaign can help to reinforce or assist with your business goals. For the best results, it’s vital to have a carefully developed plan, clearly defined goals, cross-channel promotion, and finish with thorough analysis. If this all sounds a little too much like hard work, why not hand the reins to us?
How Do We Do It?
We firmly believe that a planned campaign is a successful campaign. Before the campaign even starts, we work with you to define measurable goals by which to track progress and success. We will establish a timeframe and plan a clear strategy for both our team, and yours, to follow. Then we identify your target audience and focus on the social networks they use the most to deliver the best return on your investment. From hashtags to search streams, we use clever analytics tools to track interaction with your campaign; allowing us to tweak and reassess the strategy as it progresses. When the campaign finishes, we’re on hand to report the data and ensure that your goals were achieved. We’ll also offer advice and suggestions for making the most of the data you’ve collected and offer tips and advice for your next campaign, too.
Social Media Training
At Skema Consulting, we’re constantly striving to be better and helping others to improve their own skills and knowledge is something we value and take great pride in. Looking to inspire your team to speak for your business via social media? We can provide tailored training to kick-start your social media presence, develop skills on a whole host of platforms and set you up for social media success.
What’s It All About?
Managing social media channels for a business can be daunting for both managers and employees. You have to think about:
How to allocate time and resources.
Planning effective content.
Communicating with the right people in the right way.
Pulling this all together into a social strategy that gets results. It’s important to provide adequate training before entrusting the online voice of your company to an individual or team. Guidelines, policies and strategies should be defined and communicated to allow the team to feel confident and empowered to take ownership of their part in social media management. Social media training isn’t just about how to use Facebook or Twitter. It’s about using them appropriately and effectively in a business environment.
How Do We Do It?
We will design a tailored social media plan to suit your needs, and deliver it to the team members of your choice. Training can take place in-house if you’d like to stay put, or we can offer training at the Boom offices if you fancy joining us for a game of foosball once the hard work is done! If you’d like a particular focus on Facebook, Twitter, Instagram, Pinterest, YouTube or another social network, that’s what we’ll do. Perhaps you’d like to concentrate on your strategy or voice. Maybe you just want a quick start guide to get new team members up to speed. Let us know and we’ll build a training schedule just for you. Our unique approach allows you to get just what you need from the training without any of the unnecessary content that comes with a predefined course. Our wealth of knowledge means that we don’t have to stick to a structured plan. We can address questions as they arise and hone in on problem areas. We’ll introduce you to tools that can help streamline social media management, saving you time and making you more efficient. As an agency we have daily hands-on experience, so we’ll give you practical examples you can start using straight away. Get ready to re-invigorate your team and leave them feeling ready to go!