We believe that design (graphic design) is not just about creating beautiful visuals, or even about standing out from the crowd. Design is a visual language, and its form can ultimately influence the way an audience perceives your brand, engages with it, and the actions they take as a result.
From branding and identity, to interactive large-scale websites and microsites, our team of designers are experts at distilling big ideas into crystal clear creative.
Graphic design: what’s it all about?
At Skema Consulting we love design. Because we know that, as well as making our clients look great, it can be the difference between a lost sale and a new customer. That’s why our designers work closely with our writers, brand teams, strategists, researchers and planners to ensure a holistic approach to all project work. From branding and identity, to interactive large-scale websites and microsites, our team of designers are experts at distilling big and often complex ideas into crystal clear creative.
Why you should make it yours
Good design is good business. If you think that good design is expensive, you should look at the cost of bad design.
We design for the end user. Solve a pain point. The best way to do this is to empathize with who they are (their needs and wants). The opposite is to design for themselves. We believe that to exist in the modern world, we must adapt. Market forces, behavior and cultural norms shift very quickly, so we don’t invest too much energy in what people may or may not do. We trust our gut, listen to the larger conversation, and try to remain nimble to adapt to what’s going on.
How do we do graphic design?
We don’t just create great-looking campaigns either. If the design doesn’t articulate the right message, or the intention isn’t there, it’s simply a combination of type and colour that’s not going to engage prospects as it should. We design beautifully, and each execution always has optimised content strategy and the user experience at its heart. And, when it comes to brand guidelines, we’re happy either working with what you have, or developing new ones for you. So what starts out as a blank page becomes a look and feel that’s unmistakably yours.