Digital PR is the process of creating and promoting content to gain exposure in online media such as newspaper & magazine websites, blogs and social media. Digital PR raises brand awareness, generates traffic to a website, and attracts links that help SEO.
If you search Google for “digital PR”, you will see a definition that mentions press releases. Whilst press releases can have a part to play, a digital PR agency does much more than just sending some company news to a few journalists.
Digital PR is about creating a story that the media and their readers will engage with, something that makes people want to click through and read. That way, there is mutual benefit for the publisher and the marketer – the publisher gets readers’ attention, keeping them on their site longer and increasing their reach through social media sharing, whilst the marketer gets the exposure and links they need to increase traffic and search engine ranking.