Digital PR, main visual. Skema Consulting
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June 3, 2019

Digital PR

Public relations and marketing are similar in their actions and tactics, but their goals are quite different. The main goal of digital PR is to boost the reputation online of your brand. On the other hand, the main goal of marketing is to drive sales.

Task

Getting featured on some of the world’s biggest websites, along with generating social shares at huge volumes, doesn’t happen by chance...

    Challenge

    What Is Digital PR?

    Digital PR is the process of creating and promoting content to gain exposure in online media such as newspaper & magazine websites, blogs and social media. Digital PR raises brand awareness, generates traffic to a website, and attracts links that help SEO.
    If you search Google for “digital PR”, you will see a definition that mentions press releases. Whilst press releases can have a part to play, a digital PR agency does much more than just sending some company news to a few journalists.
    Digital PR is about creating a story that the media and their readers will engage with, something that makes people want to click through and read. That way, there is mutual benefit for the publisher and the marketer – the publisher gets readers’ attention, keeping them on their site longer and increasing their reach through social media sharing, whilst the marketer gets the exposure and links they need to increase traffic and search engine ranking.

    Why you should make it yours

    Welcome to the world of public relations.

    Are you looking to expand your business’s reach? Would you like to expose your brand to new people who’d likely be interested in your product or service?
    Public relations defines how a company communicates with people — customers, partners, journalists, philanthropists, politicians, and the general public. All businesses need public relations, regardless of their size or industry.
    Why? Because, nowadays, customers want to trust the brands they do business with — and nothing builds and fosters trust like public relations.

    Skema Consulting, digital PR. Slider

    Challenge

    How Do We Do It?

    Our digital PR campaigns start with ideation, the crucial stage of thinking up what types of content and stories will both fit with our client’s business and get media attention. It could be anything from a statistical piece using the client’s empirical data or our own research, through to creative pieces using the power of illustration to get attention, or even tools & games for people to interact with. It’s this creative thinking that makes or breaks the success of a campaign.
    We’ll get client approval for our ideas, then write a brief for the client to approve the detail of the content and our creative team to work from. The visuals and accompanying copy are created, again for client approval, and then the outreach process begins. Our digital PR specialists utilise their broad network of contacts in journalism, blogging and social media to push the content as far and wide as possible. This activity is monitored, followed-up and reported on.

    Ideation

    We’ll generate a list of ideas for digital PR content and recommend the ones we think will work best. You review them and tell us what you’re comfortable with. We’ll then research the information required to create the piece, including our own empirical research when necessary, writing a content brief that you can approve before we move to production.

    Production

    Our creative team work from the brief to design exceptional visuals and write sparkling copy, using their knowledge of the style and format that works best for the target audience, whether it’s mainstream media, specialist B2B websites or social media influencers. The piece is then shared with you for comment and approval.

    Outreach

    Once approved, our digital PR specialists use their extensive contacts in the media to promote your content to as many people as possible. This spans journalists at mainstream media and specialist sites, through bloggers, hobbyist webmasters and social media influencers. The aim is to get your content and brand featured in as many places on the web as we can, generating brand awareness, traffic and links for your site.

    Let’s collaborate

    Send us an email, to discuss a new project.

    We’re a team of creatives who are excited about unique ideas and help companies to create amazing identity by crafting top-notch UI/UX.